Karine was born and raised in Montreal, where she studied and earned her degree in marketing at JMSB. After landing her first post-university job in marketing and social media at a premiere online beauty site, she developed a strong interest in the virtual world. Everything from copywriting to web traffic, campaigns, creating momentum online, became her specialty. Karine has worked with a leading fashion retailer in e-commerce marketing, she also has developed her own boutique agency, contributes to various online magazines and offers independent e-commerce marketing solutions. Today, she has earned a thorough understanding of real estate marketing and knows that no 2 listings are alike which allows her to promote them individually and distinctively. Growing a brand, creating exposure, developing compelling content is truly a passion of hers.